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Your Property Photos Should Look Better Than a $50 Pair of Shoes

Link to YouTube video. I know, I know, sounds very simplistic and common sense.  Yet, only 1-2% of real estate agents in Big Bear really understand this.  Most of the property photos out there are garbage. Stats show that 90% or more of buyers are using the internet to find real estate.  I'd argue that for Big Bear that stat is going to be over 90%.  So, if this huge pool of buyers is looking online, and there are over 600 properties for sale in Big Bear, wouldn't it make sense to make your property stand out … [Read more...]

Listing Agents – Lazy & Lucky?

Click here if you cannot see the embedded video. … [Read more...]

Can I Save A Bundle By Working Directly Through The Listing Agent?

This question brings up visions of a Geico commercial for me. There is a school of thought out there that believe buyers can save money by purchasing a property directly through the agent who has the listing, otherwise called the listing agent. While that may be true in some circumstances, it is in fact not the case in most real estate transactions.  While I do not have empirical data to prove this statement, I do have the "working in the business" knowledge to support it.  It just does not happen all that … [Read more...]